Are Your AdSense Clicks Not Paying Well?
Are you getting traffic and clicks but not making much money with
your AdSense site?
Here's one explanation:
Let's say your friend has a site about dealing with insurance
companies during the claims process. He's worked hard on the site
over the past year and is making several thousand dollars per
month; his average click is worth about $0.75.
You have some ideas for a site of your own in the same niche (you
don't tell him of course). You buy a domain and get busy creating
content which you think is even BETTER than your friends.
Your site is about the same size as your friends and you feel the
content is much better. However, your site is only making $0.19 per
click!
HOW FRUSTRATING!
Google has a filter they run every AdSense site through they call
"Smart Pricing". Smart pricing is designed to give the Advertisers
(the ones paying Google each time there is a click) the most value
for their advertising money. Google expects its advertisers to have success on your site. If they don't think your site offers a good chance of that, they send lower paying clicks; this of course severely limits your AdSense success!
Anyone can throw up a site about insurance and place AdSense on it.
If the site is awful, and you were an advertiser, would you want
your ads to show up on the site? Of course not! This is where Smart
Pricing comes in.
Plain and simple, Google AdSense uses their Smart Pricing filter to put the
BEST (higher paying) ads on the BEST sites. Google has to keep its
advertisers HAPPY!
Smart Pricing may use the following criteria (and others) to decide
how valuable the ads will be which they place on your site.
- How old is your site? Older sites have more relevance in Google's
eyes...all things being equal.
- What is your site's Page Rank? The higher the better.
- How much traffic does your site get? More traffic usually
indicates a better site.
- How long do people stay on your site? (Yes, Google knows this if
someone visits your site via a Google search.) Google feels that
the longer someone is on your site, the better it must be.
- How good is your CTR (click thru rate) compared to other sites of
the same niche? (The higher the better of course!)
- No doubt, there are other criteria being used also. (Google is
very secretive in these things).
There are no tricks available for dealing with Smart Pricing.
Basically, if humans feel your site has value, Google will know it
and reward your site with higher paying ads!
Therefore, it is possible that 1 or 2 high quality sites could earn
you as much as 10 quickly whipped together ones. Think about it and
decide which direction you will go. Even low traffic keywords for an AdSense site can really add up!
Remember that quality sites also offer other opportunities. For
example, the same high quality site earning a Google AdSense check each
month can also be used to build a targeted list and for selling
affiliate products.
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