Internet Marketing Beginner Mistakes

In my business I talk with many people new to Internet marketing.

Most of them (like I was in the beginning too) have dollar signs in their eyes and are trying to get rich quick with very little work with an Internet business.

Unfortunately there are many Internet marketing scams out there just waiting to feed the beginners what they really want: “Work two hours per day and earn $5,000 per week!”….wow, I wish it really was that easy to make money online!

Most of these scams suggest using PayPerClick. That method of Internet marketing is all but impossible for the beginner to succeed with! It has one of the steepest learning curves of all Internet marketing tactics.

Building an Internet business means building assets. A website with many pages of useful content which ranks well in the search engines is an asset. A list of targeted leads developed in a specific niche area is an asset (a list you build yourself via opt-in sign ups on your websites). Your own database of customers who have purchased products from you in the past is an asset is another example of a real asset.

Beginners rarely take the correct steps at first to begin building assets; it’s simply too much work. The amount of work required to build a real business does not fit the beginner’s notion that the Internet is all about quick and easy money.

Here are the top ten beginner’s mistakes (as I see them anyway):

1. Beginners fail to see the importance of learning web design when beginning their online web business.

2. They learn some web design, but then use a free host (with ads) and not their own domain. (It's like putting work into a rent house.)

3. Beginners think Google AdWords are the path to riches. …BIG beginner mistake!

4. Free classified advertising seems like a good idea. Anyone ever hear, “You get what you pay for?” Free sites like that are no way to build an Internet business!

5. How about a blog? Blogs are great! However, beginners are drawn to the free blogs set up on someone else’s domain. They still have to promote the blog; now the beginner is promoting someone else’s domain instead of their own! See above about the rent house.

6. Often a beginner does learn web design, gets their own host, etc. Then they slap up a site with nothing but affiliate ads. Google will love that site for sure :)

7. Repeat number six, but the site has good content and gets ranked well in Google and begins getting traffic. Great! But the beginner doesn’t see the benefit of building a list; aweber (an autoresponder) costs twenty bucks a month. Beginners can’t see that twenty bucks is a great investment in this case.

8. Beginners think they can “buy” their way to riches. They waste money early on buying products that only experienced marketers could take advantage of. You have to walk before you can crawl! Learn the basics first!

9. Many beginners fall into the “let’s market to other beginners who don’t know what they are doing”. A beginner who hasn’t made a dime will often have content on their site boasting about the thousands they have made with the affiliate product they are promoting. What comes around goes around remember. If the only way you can make money is by scamming people, you have a problem and need counseling.

10. The biggest mistake beginners make is giving up. They simply do not understand that even successful marketers have had countless failures.

The only reason we are successful is that we never gave up. You will fail at first; think of it as a right of passage. Accept that fact and learn from the failures! Relentless Focused Action will result in success.