Internet Marketing Ideas by Steve Weber   Reply to Me On Twitter: Click Here

There is something very ironic with respect to Internet marketing.
The easiest way to make money online is also perceived by newcomers
to the field as being the most difficult. Instead of choosing the
“easy road”, they instead choose methods such as AdWords which are
far more difficult (and expensive) to master.

I have been extremely active in many areas of Internet marketing
for the past few years. Here is my truth about Adwords and
PayPerClick advertising in general:

If someone told me at this point in my career that I could ONLY use
PayPerClick to make money with for the next year, my wife and I
would be lucky if we could afford beans and rice during that time.
You may think I am kidding. I am not.

PayPerClick is difficult to learn and requires plenty of money
along the way to learn with. First-time lottery players may win the
jackpot just like beginners using AdWords could get lucky with just
the right keywords, just the right ad copy, and just the right bids.

So what about that “easy” way of making money I mentioned earlier?
Hands down, the lowest cost and quickest route to selling or
otherwise making money online is with your own website. Domains are
just $8.95 per year. A $7 to $10 per month hosting account will
allow you to host an unlimited number of domains. For just one
site, the cost can be just a few dollars.

So what’s the catch?

Even though an effective website only needs tables, text, and
pictures, the learning curve for such a simple site is quite steep.
Getting the site published to the host is another skill which must
be learned also. The good news is that anyone can do it. There is
nothing about it that the average person cannot learn with a few
weeks of work.

The truth is that if beginners had spent their time learning the
basics of web design instead of wasting their time on trying to
make money right off with some get-rich-quick idea, they would
already be well on the road to success.

But it is never too late!

Find a niche area you are interested in and start learning to build
a site around that niche theme. Be sure to teach yourself SEO along
the way. DO NOT build the site first and then decide to learn SEO
because your site gets little traffic. You’ll save a ton of time if
you do it right the first time!

• Leave a comment... (0)

How do you approach Internet marketing?

Do you bait one hook at a time and keep trying to find that perfect
spot to cast it? Or are you fishing with multiple lines all baited
differently…plus a casting pole in your hands in constant operation?

If you are new to Internet marketing, you should have multiple
lines out there all the time. Be warned however! There is a limit
to the number you can effectively deal with! If you have too many
poles in the water at once, you may miss a big fish if you can’t
set the hook at just the right time!

I can’t tell you how many areas you should have going at once. Just
be aware there is a limit which will make your efforts
counter-productive. It is up to you to know when you are
approaching that limit for yourself.

Why is it important to have multiple lines as a beginning Internet
entrepreneur? We all have different talents. If you are a
one-line-at-a-time marketer who is only focusing on, say AdWords,
you may be missing the boat on other areas you might really excel
in! What if you are spending all your efforts on learning AdWords
but aren’t aware that your real talent would be creating content
rich websites and making “free money” with Google AdSense?

In order to maximize success early on, you MUST expose yourself to
multiple areas of Internet marketing. Although it is a challenge to
keep yourself from being spread too thin, it is vital that you do
this! You will be amazed to find yourself enjoying some areas very
much more than others. THESE are the areas you should focus your
efforts on!

Here are the core areas every Internet marketer should strive to
test their enthusiasm and aptitude for at some point:

Selling products, services, and/or information
Affiliate marketing
eBay
Google Adsense
Googel AdWords and other PayPerClick opportunities

Now, for the most important thing I have to say:

After you have tested the waters in a number of areas, pick one or two
and FOCUS there! You are not superman. There is only so much time
in your Day. X amount of work focused on one or two areas will yield better
results than the same X amount of work spread across many areas.

• Leave a comment... (0)

Although this post is about AdSense sites in particular, the same CPM concept applies pretty much across the board for other sites as well. Affiliate sites and those sites selling retail products can have the same issues I am about to point out.

I see too many of my students still picking the WRONG niches to invest their time in. For example, I have one who is working like crazy on a rare plant site. Yes, she will probably get very good Google rankings with it…first page listings for several keywords in fact. But plant sites do not result in high paying AdSense Ads!

It is quite possible her CPM for the site (how much money she will make on clicks for every 1000 visitors) will be in the neighborhood of $2.00 to $3.00. That is not a good CPM at all. On the other hand, if she had chosen a better niche, it is possible to enjoy CPM’s of $15, $20, and even higher.

What that means is that she will have to generate TEN TIMES the amount of traffic in order to make as much money as another higher paying niche would produce for her.

Hey, I am all for making sites around what you know and like; that is very important. However, most of us know about and have interests in multiple areas. Therefore, put some thought into what a higher paying niche might be.

Here’s a hint to make it easier to find one. If the ad is promoting something with a high cost, the advertiser is usually willing to pay more for it (if there is plenty of competition in Adwords for the niche). Thus, you will have a higher CPM.  This is why insurance and mortgage ads pay so much (No, I am not suggesting you make a site in one of those highly competitive areas!)

We talk about such things in great detail on my weekly coaching calls and in my private forum. Honestly, a little effort and research in the beginning can make all the difference in your future AdSense success.

If you’d like to join us on the calls and in the private forum, here is more information:

Steve Weber’s Coaching and Private Forum

I look forward to working with you!

Steve Weber

• Leave a comment... (0)

I received another email this AM about using 3 way linking services to build back links with. These sites set up 3 way link between their network of members. Site A links to site B, site B links to site C, site C links to site A. And they repeat this thousands of times.

Never participate in such things. Here is the email response I sent to the person:

I saw a video of Matt Cutts (the google spam guy) where he joked about those sites who think Google won’t detect attempts  with 3 way links. Google knows exactly what is going on there.

The 3-way linking results with your link showing up on hundreds….maybe thousands of irrelevant sites. Since your site is participating in the 3-way, Google will make that connection. Heck, with Google’s computing power, I am sure they could detect 10-way linking!

Yes, in answer to your question, they consider that link spamming.

Steve

• Leave a comment... (0)

Do you have several blogs you like to read often? Get an RSS reader and you can read all the current updates in one place.

On David Lano’s blog I found a great explanation of RSS and how it’s used to keep track of your favorite blog postings.

Here is the link for Using RSS.

• Leave a comment... (0)