Internet Marketing Ideas by Steve Weber   Reply to Me On Twitter: Click Here

One of the biggest questions facing someone wishing to begin an Internet business is “what can I sell or promote online.” I get this question all the time from beginners coming to my site.

You probably already know that one of the biggest pieces of advice I offer beginning Internet marketers is to stay away from big areas – such as Internet marketing. One reason for this has to do with how much quality competition there is in that area.

However, there is an even more basic reason for avoiding the area.

You also may know that one of the core principles of Internet marketing is the value aspect. Simply put, success online requires supplying some form of real and measurable value. Success online does not come from just “flipping bits and bytes”; there must be real value supplied and exchanged for income.

I know quite a lot about Internet marketing. Does this mean I could do well selling a sky diving eBook online? I wouldn’t even try since I don’t know that market. What kind of value could I possibly offer the niche? It would be hard enough researching the niche just trying to understand who the target audience may be and how to reach them. But even if I did, I am afraid I still would not have much to say of any value.

Unfortunately, many beginning Internet marketers are especially drawn to the Internet marketing niche. They feel it is a perfect fit for them since they have so much interest in it already. Perhaps they have purchased their fair share of Internet marketing eBooks; they want to jump on the online marketing products’ bandwagon too.

But here is the problem. Successfully promoting affiliate products or your own products or services always requires adding value to the world. The beginner finds him or herself in about the same boat as I would be in the sky diving niche. The beginner simply does not have the experience or know-how to offer anything of value yet in that area. They have no successful techniques to explain. They have no experiences to share. They are not even well educated in the process usually.

Remember the core principles required for online success: Traffic, Trust, and Value
No matter which niche one chooses, addressing the issues of traffic trust and value must be addressed before beginning work in the niche. I may be able to get traffic to a sky diving website. I could make the site appear trustworthy. But what value could I offer that niche?

Think of your talents and experiences when considering a niche. It takes some practice and thought, but every person has special experiences they can use to add value to their marketing.

Here are just a few random thoughts on how connecting experience with niches might work:

Mothers – organic diapers
Woodworkers – exotic woods
Dog lovers – natural flea and tick products
Landscapers – gopher control
Fishermen – “secret” locations in your state
Runners – a blog about races in your state
Clay artists – How-to guide for slab rollers

See how the process of connecting your experiences with offers works? It is not that difficult to find online opportunities to match your personal experiences.

Dedicated to Your Success,

Steve Weber

P.S. We spend a lot of time discussing niches in the member’s forum. Plus I have my 1500 niche ideas there to get the brainstorming ball rolling! More details here:
http://www.weberinternetmarketing.com/OnlineBusiness.htm

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 Many of you, like I used to be, are conflicted when it comes to  the following question:

Should you have multiple online projects going at the same time?
In Internet marketing we often hear the phrase, “Create Multiple Sources of Income”. I used to agree with that and worked hard at doing it. If one source dried up, I wouldn’t go down with the ship!

I have now changed my thinking somewhat. I used to spread myself so thin with articles, AdWords, web sites, etc. on all different topics that none of them had a chance of making it big. Those multiple areas acted as my security blanket; but the blanket was starting to smother me.

I did not have enough hours in the day to devote to any one area in order to make it successful. Yes, I did have success (eventually) in a lot of different areas….but read on for my philosophy on this.

What if in the next six months you have 5 major projects you put effort into. Say they all are profitable. (Of course there will be one which is most profitable.) Imagine if you had focused ALL of your efforts into that one project which had been most profitable! It is quite possible that one project had the potential of being far more profitable than all 5 had been for you…if only you had devoted most of your time to it…and had the insight (experience) to spot that most profitable project.

How much money are you leaving on the table by “diversifying” yourself too much?

Don’t misunderstand me. Beginners have no choice but to spread themselves thin with many differing projects. In fact, they are doing themselves a disservice if they don’t dabble in many different areas at first. We all have different strengths. How will
a beginner know if they excel at AdWords, SEO, selling affiliate products, selling their own products, selling eBooks…etc….if they don’t try many of those areas?

The real secret is knowing WHEN to start focusing more on just one or two areas. The answer will be different for everyone. If you understand and subscribe to my philosophy on this, the answer will come to you when the time is right. You will have a “gut feeling” telling you which area you need to focus on most….then give it all you have!

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