Beginners: Start Broad And Then Focus

Posted on November 17th, 2008 in Getting Started by Steve

How do you approach Internet marketing?

Do you bait one hook at a time and keep trying to find that perfect
spot to cast it? Or are you fishing with multiple lines all baited
differently…plus a casting pole in your hands in constant operation?

If you are new to Internet marketing, you should have multiple
lines out there all the time. Be warned however! There is a limit
to the number you can effectively deal with! If you have too many
poles in the water at once, you may miss a big fish if you can’t
set the hook at just the right time!

I can’t tell you how many areas you should have going at once. Just
be aware there is a limit which will make your efforts
counter-productive. It is up to you to know when you are
approaching that limit for yourself.

Why is it important to have multiple lines as a beginning Internet
entrepreneur? We all have different talents. If you are a
one-line-at-a-time marketer who is only focusing on, say AdWords,
you may be missing the boat on other areas you might really excel
in! What if you are spending all your efforts on learning AdWords
but aren’t aware that your real talent would be creating content
rich websites and making “free money” with Google AdSense?

In order to maximize success early on, you MUST expose yourself to
multiple areas of Internet marketing. Although it is a challenge to
keep yourself from being spread too thin, it is vital that you do
this! You will be amazed to find yourself enjoying some areas very
much more than others. THESE are the areas you should focus your
efforts on!

Here are the core areas every Internet marketer should strive to
test their enthusiasm and aptitude for at some point:

Selling products, services, and/or information
Affiliate marketing
eBay
Google Adsense
Googel AdWords and other PayPerClick opportunities

Now, for the most important thing I have to say:

After you have tested the waters in a number of areas, pick one or two
and FOCUS there! You are not superman. There is only so much time
in your Day. X amount of work focused on one or two areas will yield better
results than the same X amount of work spread across many areas.

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