Many of you, like I used to be, are conflicted when it comes to the following question:
Should you have multiple online projects going at the same time?
In Internet marketing we often hear the phrase, “Create Multiple Sources of Income”. I used to agree with that and worked hard at doing it. If one source dried up, I wouldn’t go down with the ship!
I have now changed my thinking somewhat. I used to spread myself so thin with articles, AdWords, web sites, etc. on all different topics that none of them had a chance of making it big. Those multiple areas acted as my security blanket; but the blanket was starting to smother me.
I did not have enough hours in the day to devote to any one area in order to make it successful. Yes, I did have success (eventually) in a lot of different areas….but read on for my philosophy on this.
What if in the next six months you have 5 major projects you put effort into. Say they all are profitable. (Of course there will be one which is most profitable.) Imagine if you had focused ALL of your efforts into that one project which had been most profitable! It is quite possible that one project had the potential of being far more profitable than all 5 had been for you…if only you had devoted most of your time to it…and had the insight (experience) to spot that most profitable project.
How much money are you leaving on the table by “diversifying” yourself too much?
Don’t misunderstand me. Beginners have no choice but to spread themselves thin with many differing projects. In fact, they are doing themselves a disservice if they don’t dabble in many different areas at first. We all have different strengths. How will
a beginner know if they excel at AdWords, SEO, selling affiliate products, selling their own products, selling eBooks…etc….if they don’t try many of those areas?
The real secret is knowing WHEN to start focusing more on just one or two areas. The answer will be different for everyone. If you understand and subscribe to my philosophy on this, the answer will come to you when the time is right. You will have a “gut feeling” telling you which area you need to focus on most….then give it all you have!