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Tips for Running a Small Retail Internet Business

With correct sight design and effective marketing techniques, your new Internet business should be having significant sales in three to six months (yes it all takes time). Along the way there are other issues a site owner must deal with if they are selling phycial items online.

  • If the items you ship are small in size and weight, USPS Priority Mail is the best choice. The priority mail boxes are free and delivery is in two to three days.

  • Be sure to use electronic delivery confirmation for priority mail packages. It is free!

  • Many Internet businesses purchase their products for resale with credit cards, be sure to use a cash back card. 1% cash back with no limitations is the plan to look for. We save all our cash back rewards and use them for "free" vacations!

  • Archive all of your customers' email addresses. These will be like money in the bank for future email campaigns.

  • Always watch your competition online. They will be watching you. But do not get into price wars with them. Be competitive and rely on great customer service to make up for small price differences.

  • Hire the services of a CPA early on. Applying for a LLC is something every web entrepreneur should consider. Talk to your CPA about the many tax advantages of a LLC.

  • Always be on the lookout for new products to add to your site. You will be amazed at how sales increase when customers can add multiple items to their shopping cart.

  • Once your site is getting 2 or 3 sales per day, it will be time to upgrade to something better than the free PayPal cart. Do not skimp on the shopping cart system at this time. I use Yahoo's Merchant Solutions for Cactus Canyon's shopping cart and am very satisfied with it.

  • More Internet Marketing Information